Service & Marketing Strategy Of Foreign Investment In Liaoning Life Insurance Market

As one of the three pillars of commercial industry, insurance industry grows and plays a more and more important role in the economy. However, because of the short development time, the marketing thought relatively lags, so service has become the core element that determines the competitiveness of a life insurance company.Northeast Renaissance Policies was launched, that is the right time, right place with right human environment for the foreign investment entry into life insurance industry in Liaoning. However, the entry of foreign invested life insurance company needs the theoretical support of complete market analysis and the usage of effective marketing strategy to conquer the market. It is essential to study for foreign invested life insurance company.This article would introduce service marketing theory into insurance industry, and as the background of Liaoning life insurance market, with Port analysis model, SWOT matrix analysis, 7Ps analysis, more figures and tables, firstly to analysis life insurance macro-environment, industry competition and customers purchase psychology, secondly combined with analysis on the current insurance companies status and find out the faultiness, finally, base on above of analysis result to find and choose marketing position, the service marketing strategies would combined with product, price, place, promotion, people, physical evidence, and process. In order to implement this proposal, the life insurance company should make use of customer celationship management, and upgrade service to meet with customer, finally,to realize innovation and development aim of life insurance industry.