Marketing Channel Development Research For Chinese Cigarette Enterprises

The tobacco industry is a special industry. On one hand, every country in the world has taken trict measures to control it because of its influence to the health of human body.On the other hand ,it cause the government to make difficult decisions whether or not to keep it on account of the high profit and high tax revenue it brings.That kind of condition makes the development of the brand lie in the special circumstance.After China's entry into WTO,the protection period has no much time left.The tobacco industry shall face the market widely open and tougher competition.The tobacco industry of China has already passed through the stage that merely depend on expanding scale,improving the quality and adjusting the structure to increase the profit,and it has been coming into the period of brand competition.Marketing channel decision is one of important decisions that enterprises must face.Because tobacco and its ware are special consumer goods, all governments are strict with tobacco industry than all other industry in management, China and a few nations are still executing the tobacco monopolization system. The inevitable trend of market and internationalization in economy development will force the Chinese tobacco industry facing cuthroat market competition, that is to put forward the scathing challenge to the current tobacco monopolization system. Compared with the brands of the multinational corporation there is much disparity between our tobacco products and the foreign products at present.Under the curcumstance of facing the entrance of foreign tobacco products as well as our country joins "The Tobacco Control Frame Joint Pact",how to carry on marketing operation in the scope of laws and regulaitons permitted becomes a severe topic suspending in front of all tobacco industrial enterprises.Based on the problems above,this article unifies the myself many years of marketing work experience,has carried on the analysis to the cigarette marketing channel special survival environment and the persent competition situation.Based on this,the article proposed the solutions to develop cigarette marketing channel of the cigarette industrial enterprises.The article divides into seven parts altogether.The first pary is an introduction and made the elatoration to the paper significance,the research thought and research methords in the thesis have been explained.The second part has introduced the theoretical knowledge of marketing channel,is for the purpose of carrying on the introduction to the marketing channel survey,the channel functions and the channel process.The third part has gave the analysis for the environment of tobacco marketing channel.Because of the particularity of tobacco product,this part analysed political setting , economy environment , technology environment and industry environment concentrating on in the part to tobacco marketing channel detailed.The fourth part has analysed the marketing channel situation and problems of tobacco enterprises.There exists every aspect problem in enterprise by the fact that informatization our country tobacco industry construction current situation,the composed elements of channel situation(include the manufacturer , tobacco company , retail dealer) and the channel structure situation. Part V is on basis analysing to current situation in upper part then , brings forward the countermeasure specifically for our country tobacco marketing channel, unifies the understanding of tobacco markting channel,brings forward the chonstructive developing tactics about channel structure , the control forces to the retail dealer , logistics and electronic commerce. The sixth part is to take authorunit—general group for example,has analysed the current difficulties anddevelopment prospect of the enterprise from particular angle.The seventh part is concluding remark.