A Research On Marketing Strategy Of Class Advertisement Of Internet In China

The development of Advertisement on Internet is very quickly as the application and evolving of Internet Technology . The Internet Advertisement now is becoming main advertising method of advertisement though the time is only ten years since 1997. The Internet Advertisement is becoming a main resource for medium , social, corporations and so on.There's only five or six years that Internet Class Advertisement has appeared. Due to the great business value , the number of net is now enormous. Not only the first class nets like Sina, Sohu, Netease but also 58Tongcheng , Platform, etc , all these nets have class information net.Since the research on class advertisement is lacked, many sales people are not quite familiar with the marketing toward customer , and the value space of it is quite huge , the research on Class Advertisement is essential.The objective market , integration with traditional medium ,psychological marketing , price strategy, and place strategy are dealt with in this paper through the view of appearing , presence state , future developing and customer needs . The author is determined to explore the appealing of Class Advertisement and application of using this kind of Internet Advertisement.