To Identify The Market Opportunity By The Method Of Customer's Systems Economics

Today, the competition between ventures becomes more and more furious. Any company who want to live and develop must learn how to identify the market opportunity.The market opportunity can be influenced by many factors, including the variation of venture's self conditions and external environments. In all of the internal and external factors, the most important is the variation of customer's needing. So, the analysis for the customer's needing becomes the most important one in all the analysis method.In practice, most companies identify the market opportunity by the method of leader's discover. So, the systematic analysis for customer's needing is needed for any company who want to develop. In this article, how to identify the market opportunity by the method of customer's systems economics is decomposed into several steps and every step is analyzed particularly. At the same time, in this article, VOLVO truck company has been analyzed how it identify the market opportunity by the method of customer's systems economics.