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The Product Strategy Research Of Chemistry And Physical Power Source

Posted on:2007-12-31Degree:MasterType:Thesis
Country:ChinaCandidate:F L ChengFull Text:PDF
GTID:2189360212480640Subject:Business management
Abstract/Summary:PDF Full Text Request
According to social energy sources'developing background and energy sources of new type opened up being important , the text introduces concept of chemistry and physical power sources .The idea and structure of the paper is definitized. Then the products,factories,applying of chemistry and physical power sources in China and foreign countries are introduced. In addition, the market of chemistry and physical power sources including supply,demand, predicting and researching the consumers'behavior are discussed and marketing segmentation and objective market are given. Then the concept of new products is provided and the great role of new products is discussed which will take an active effect on the development of companies. How the new products are opened up is given in order that enterprises or companies improve the ability of competition and gain more richness and profit in the same trade or different market even international field. What's more, the text discusses the general content of product strategy of chemistry and physical power sources such as quality,mastering trademark,combination,delivery time limit,service,packaging and management including their concept,importance and realization .Particularly the text discusses mastering trademark and explains and definitizes it .Many examples analyze the importance of companies striking up mastering trademark, especially famous trademark. At the same time, the text sets forth how enterprises and companies cultivate mastering trademark in order to realize the trademark's value and economic profit of enterprises and companies. At last, this text points out the problems,further consideration,resolution and future prospect of native chemistry and physical power sources. The mentioned content is discussed which is mainly combined the practices of the eighteenth research institute of electric science and technology's company in China. The eighteenth research institute has succeeded in the source power of sun energy which has been used in the fifth,sixth number's airship of Divine Ship and is the successful example of chemistry and physical power sources'trades in our country.
Keywords/Search Tags:mastering trademark, chemistry power sources, physical power sources, product strategy
PDF Full Text Request
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