Research On Financing Behavior, Capital Structure And Product Market Competition Of The Real Estate Company In China

In 1998, the welfare house allocation system has been cancelled. From then on, the real estate industry entered a fast development period. At the same time, in the real estate company's investment, the innate capital only occupies a small part, the majority of investment are through the bank or other financial organizations, the real estate industry development massively uses the bank loan, has created the real estate company universal high ratio of debt. On the other hand, we also saw more and more real estate company are stepping up the step to positive enters the different market region, as far as possible enhances their market share.From the company strategy, company's capital structure and the produce market strategy is the two most important decisions-making in the developing process, these two decisions-making also has the close correlational dependence. This article studied the relations between real estate company's capital structure and the produce market competition. From the article structure, we first have a review to this fields's research literature, including the theory and the demonstration research, as the theory instruction of our research. Then we studied the real estate company's capital structure and the financing development tendency. In the next parts, we studied the real estate industry produce market competition emphatically. Finally, according to the list real estate company's data from Shanghai and Shenzhen stock markets and the macroscopic economical data of our country had indicated from the demonstration that the capital structure's change influence to the produce market strategy. Last, we have a conclusion.The innovation in this article lies in, by using demonstration research we studied the relationship between real estate industry capital structure and the produce market competition for the first time. We hoped our research could provides some instruction from the practice for our country's real estate company's financing strategy and the produce market strategy.