The Study Of Sale Strategies In Rt Cars Service Company

Domestic and international automobile manufacturers already started the most intense market competition throughout China history in the Chinese native place, struggled promotes the brand-new passenger vehicle sale pattern and the post-sale service ,which has already become one kind of basic competition performance. The brand-new sales pattern and each kind of complete post-sale service actually certainly cannot guarantee success of sales. The factor of the strategic function to the success, which is underestimated and neglected, is sale level. On the one hand, this factor refers in particular to the car dealer as well as the connection service provider's level; On the other hand, refers in particular to the expected value which the consumer unceasingly grows. This kind reveres"software"the level including the international standardized flow (is already included the automobile profession sales flow, also includes service flow), as well as in the management specialized knowledge; which is a barrier can not overstep in the present auto market. As the first 4S auto sale shop by Shanghai GM, which is established in Shanxi, the RT Car Service Company should complete the research of sale strategies and the sales plan formulation, thus causes which the enterprise successes selling AVEO automobile.This article utilizes the sales behavior study center the PPP purchase process, the essential person, the essential opinion leader and the choice standard view, buys spot, sells spot, the cash and the integrated product theory, unifies the sales practice of the RT Car Service Company's AVEO automobile through establishes the PPP model to carry on the analysis, the definite AVEO automobile customer side forms in the value with the exchange process in, five different stages which obtains oneself approves the value experiences; clear about the customer value to form with in the exchange source in customer side essential person and the essential opinion leader, and through analyzing various essential person's choice standard view (VOC) and the connection concept, provided the basis for looking for"the essential person demand"the starting point or thereference point. At the same time, this article buys the essential person and sells among the theory introduction, and own buys through the match essential person and sells the spot, the integrated product realization cash, has provided the safeguard for the AVEO auto sale success. In addition, this article has also analyzed the competition strategy which the RT Car Service Company present competition status and uses, proposed must adopt the sales strategy to the enterprise long term development.The purchase AVEO automobile customer majority is the society white collar worker, their cultural context constitution is special, in family members', essential persons and the essential opinion leaders often are the feminine members. But the feminine family members' choice standard pays great attention to the automobile brand, extends, aspect moderately and so on outward appearance modeling fashion, therefore sales personnel in sales AVEO automobile time needs using reasonably sales frame and each kind of sales method which provides using this article, like this sells only then has the possibility to be successful.