A Study On Internet Business Models Innovation

Based on Internet technologies, Internet business model is an innovation to the traditional business models, and it brings out new value propositions by Internet technologies. Most of Internet business models are conceived accidentally. Some of them seem sound, but often lack detailed and precise analysis and design, and do not consider the possible risks in the succeeding operations, so there are lots of problems when they are put into practice. Actually, many enterprises doing Internet business are not able to create profit and go bankrupt eventually. As it is just the beginning of Internet business, the theories of Internet business models innovation are not perfect enough.In order to solve these problems of Internet business models innovation, and find a better way to analyze and design Internet business models innovation, this article brings out methods and processes of Internet business models innovation from macroscopical aspect, meso-scopic aspect and microcosmic aspect depend on business models innovation theories, other management and economics'theories and Internet business practical experiences. The methods and processes are organized organically, and that comes out an analytic framework for Internet business models innovation from macroscopical aspect, meso-scopic aspect and microcosmic aspect with closed-loop feedback.Based on this analytic framework for Internet business models innovation, this article analyses deeply the case of Dell's Internet business models innovation and the case of China Telecom's products'Internet business models innovations. And the result of the analysis validates this analytic framework which this article brings out from practical aspect. This analytic framework can be a reliable tool for Internet business models innovation. It can help for the better analysis and design of Internet business models innovation, made the processes of Internet business models innovation be scientific, and reduce the failures of Internet business models innovation which caused by blindness.