Research On The Development Strategy Of Tianjin Urban Investment Group

Urban economy is the important component of national economy, the effect of the expedition of urbanization to accelerate the development of economy is very apparent, and scale economy, congregation effect also need to quicken urbanization. But the weakness of infrastructure is the key factor of constraining urbanization. Tianjin Urban Investment Group is the investing platform of Tianjin infrastructure, so the research of the development strategy has the important realistic meaning for accelerating the construction of Tianjin infrastructure and improving the potential development ability. Meanwhile, based on the sufficient survey and analysis, it is innovative to research the development strategy of imperfect competition market by modern strategic management thought.The thesis in detail explains the bound of urban infrastructure, economic attribute and characteristic, and analysis the actuality of urban infrastructure development and marketization operating background. Then on the basis of the actuality of urban infrastructure investment in our country, the development environment of urban infrastructure Investment Construction Company is systematically analyzed. The thesis applies the five forces model, SWOT method and the division theory to analyze the choice of investment field of urban infrastructure Investment construction Company, and discusses the growth and profitability of urban infrastructure Investment Company. Further more, the thesis not only puts forward but also constitutes the value chain of urban infrastructure investment construction operation, and discusses the constitution and approach of core ability construction of urban infrastructure investment construction companies.At last,combined with the location of Tianjin as the centre of northern economy and the demand of new developed area of Binhai for urban infrastructure, the thesis shows the direction of Tianjin Urban Construction Group development strategy, and points out that Tianjin Urban Investment Group Company should constitute such core abilities as urban resource combination ability, capital operation ability, pre-planning ability, project assessment and management ability, project contracting ability, project operating management ability and so on.