Study On The Positioning Of The Exploitation Of Large-scale Landmass In Suburb

Along with the rapid development of economy, as well as the unceasingly advancement of urbanization, there is a new turning point in the real estate. The exploitation of large-scale rude landmass in the suburb has already stepped into a new stage. However, failing projects exist everywhere in exploiting and constructing, a lot of rotten poop appear in suburb. These problems influence the development of the city negatively and result in a waste in national resources. Actually, the main problem in suburb landmass exploitation and construction is in the early development stage, the inaccurate positioning is the main reason causing the failure of the project. Positioning is a complicated engineering which is in relation to a lot of subjects and fields, hereunto there is no theory can generalize positioning entirely. In reality, practice is often more important than theory, lacking leading of theory is the most important reason which leads to inaccurate positioning; it is also the problem which is eagerly need to resolve.Basing on such background, this article selects the research of the positioning of the large-scale landmass as a topic. The motive is to find scientific theory and method about positioning to lead the exploitation of large-scale landmass in suburb. Because positioning is in relation to a lot of subjects in a lot of fields, in this paper, firstly, the author combs the existing positioning theory and other related theories. After the induction -deduction, the generalized analysis, the author proposes that the radical origin of the competitive product is the excavation of the customer desire and the effective guidance. Secondly, the author explains the factors influencing the positioning of landmass exploitation and gives an arrangement of influencing factors through the analysis on the characteristics of the suburb and the landmass. Thirdly, based on research of theory, concept, and method in before parts, the author proposes the three -dimensional customer subdivision method and instructs the innovation of product through the guidance of consumption, so as to segment the customer, and unifies the market competitive product in order to find the target customer accurately; and to form the product difference basing on the demand desire of the target customers. Then the author combs the course of the positioning work and constructs a set of scientific pattern in the positioning of the exploitation of the landmass in the suburb basing on the segment of the customers and the guidance of consumption; and constructs a...