The Evaluation And Research Of Tourist's Satisfaction Definition About Emei Tour Environment

The development of tourism makes people attach great importance to the influence of the various factors in the process of tourism .The tourist satisfaction is such a factor that influences the development of tourism, and the tourism environment is an significant influence aspect of the tourist satisfaction. At present, more and more measures for satisfaction is applied to the tangible product of the corporation, but the measures applies to the intangible products of the tourist industry-tourist service is rather a little. The initiation of the research at the measures of tourist satisfaction for tourism environment is comparatively late ,but the assessment of tourist satisfaction to tourism environment today is very popular in the field of tourism environment management.The thesis tries to construct a model and evaluating system of TSI which composed of 6 affecting modules (environmental cognitions, tourism expectation, view value, tourists' satisfaction, loyalty and complains) on the basis of dual duties of Emei's sustainable development and environmental protection, and also at the foot of actual present condition and unique characteristics of Mont. Emei. Analyses would be done to segment the index structure. Designed survey is borrowed to check the actual conditions of Emei, the dual heritage site.The thesis involves several methods, like studying on the spot, interviewing, survey method in data collection period, and then statistical calculation way like SPSS, Microsoft Excel would be used. Marketing style and operation core will be introduced after the analyses of the data. Last and most important, the paper makes proposal on how to improve tourists' satisfaction and loyalty from the integrated consideration about 4P's and the question-raised Emei Mount.