Research Of Marketing Strategy On Chengdu Feitianlai Corporation Ltd.

The modern enterprise can realize the business built to last, there must have two basic conditions: one is the information platform, other is the modern business management idea and technology. Under the tendency of more and more elaborate division of labor in society, if the enterprise must have met the high level information platform and the modern business management idea and technology, it is necessary to get the support from the exterior strength, in other words the enterprise must learn and can draw support from "outside the brain". This supplier of "outside the brain" is different kind of consultant firms The consultation industry of our country has gone through the development in the about 30 years, there are some consultant firms with powerful and certain market competition strength. But with the quickening process of the economic globalization and integration of trade and after joining WTO, the consultation industry faces the severe challenge and unprecedented opportunity in our country. Through Research of Marketing Strategy on Chengdu FeiTianLan Company Ltd. ( hereafter refers to as CFTL), This thesis discusses the present situation and the development prospects of the consultation industry in our country, seeking the suitable marketing strategy of CFTL. There are four parts in the thesis.In part one, it discusses the development in information age and the development of knowledge economy and consultation industry. Up until now, according to the use, transmit and store of information in human society, there have been five times of information revolution. It is the creation of the language for the first revolution; It is the invention of the characters for the second revolution; It is the invention of papermaking and printing for the third revolution; It is the invention and the application in modern communication technology such as telegram, telephone, TV for the fourth revolution; It is the invention and the application of the electronic computer for the fifth revolution. It is the fifth information revolution that brings the mankind into the information technology era, thus it has changed the living style, the studying way and the working way of the mankind completely. The production of the knowledge products has already controlled the production of the physical products and occupied the leading position; the mental labor has already become the main form of human labor. The knowledge economy has catalyzed the development of the consultation industry and made the consultation industry become a new industry. The market demand of consultation industry is enormous and the consultation industry is the rising industry. Development trend of the consultation industry will be networking, integrating, specializing. In part two, it discusses the backgrounds and the current situations of...