The Analysis Of Chinese Tobacco Industry Competitiveness

With its entry into WTO, more and more oversea tobacco corporations have business in china, so the Chinese tobacco corporations are facing fiercer international competition and more development chance.First, by the industrial angle, this Paper has summarized the Chinese tobacco industry survey from the Chinese tobacco's production condition, the tobacco industrial management system and the policy as well as finance and taxation policy of tobacco industry and so on. And the Paper also contrasts Chinese famous tobacco corporations with the international competitors, for example: Philip Morris Companies Inc, British American Tobacco P.L.C, Japan Tobacco Inc, in aspects market competition environment, product competitive power, brand competitive power, using concrete newest statistical data.Secondly, based on the domestic and foreign experts'research of competitive power appraisal target system and on the competitive power research technique, combined tobacco industry itself character, the Paper proposed our country tobacco industry competitive power appraisal target system and the competitive power research model. And the Paper separately carried on the quantitative analysis from two stratification planes to our country tobacco industry competitive power,by using principal component analysis method. First the Paper has analyzed 15 strongest tobacco provinces'competition superior and inferiority. Next the Paper has researched 15 strongest tobacco enterprises'competitive power condition. Then it had finds out Chinese tobacco industry and the enterprises'superiority and the inferiority.Finally, the Paper carried on the strategic adjustment the mentality separately elaborated from macroscopic and microscopic two stratification planes our country's tobacco industry and the tobacco enterprise. In the macroscopic stratification plane, our country government should devote to the tobacco management system and the finance and taxation system reform, as well as adjustment of our country tobacco industrial structure through the enterprises merging and acquisition and the reorganization. But in the microscopic stratification plane, the enterprises should strengthen the development of mixed produces and the low tar cigarette, and study to the overseas tobacco companies, to renew marketing method, make enterprises'core brand positively. Then the enterprises can promote competitive power.