The Study Of Chinese Animation Industry Chain

The animation industry is called the center industry of knowledge economy in 21 century, and it is another economical increase point. In the group of global culture industry, as an up-and-coming youngster the animation industry plays more and more importance role. The animation industry concentrates outputting, broadcasting, exchanging, authorizing and deriving-product exploiting. In this thesis, firstly we confirm the concepts of animation, industry-chain, animation-industry' s chain, and the conformation of chains. Secondly, we analyze the first segment, second segment and third segment of Chinese animation-industry. And we put the stresses in the originality, subject matter and technique of the first segment, in the circulating and broadcasting of the second segment, and in the authorization and brand building of the third segment. Finally, we give soma advisers for Chinese animation industry: reforming of the management system and operation mechanism, implementation of the human resources strategy, fostering a standardized broadcast channels, development of market mechanisms, encourage investing and financing, optimizing the allocation of resources, so as to combat piracy and copyright protection.