A Study Of Marketing Tactics About Lenovo Notebook Computer In China

The. internationalization of Lenovo has attracted the attention not only from China but also from the world because of its large influence, since the practice of its incorporating the IBMPCD can provide Chinese enterprises in the process of internationalization powerful reference. However this is just the first step for Lenovo towards the internationalization to incorporate the IBMPCD. The key is to how to achieve the expected result — "1+1>2" — that means the incorporated business can do better than the two companies together.In the early days the incorporated group has worked out the strategy to keep the stable management as the core, and it emphasized to keep the two businesses operate independently for the stability of the market and gross sales. Though the expected result has achieved after nearly one year' s practice, the independently operating of the two businesses has terribly limited the advantage of incorporation. Therefore the pressure which comes from profit-making and competition demands the two businesses not only to incorporate in professional business and organization after the ensured stable transition process, but also to have a unified plan of the marketing strategy and tactics. The article has comprehensively analyzed Lenovo' s present situation of marketing environment and activities in the early days of the incorporation of two businesses. It has also worked out the suitable marketing tactics of Lenovo China' s notebook computer...