On Program Planning Of Tourist Destinations

Tourist destination is a concept combining tourism resources market. Its developing objective is how to effectively integrate various resources including tourism resources in tourist destinations, how to generate huge attractions to the target markets of tourist destinations and exerts its biggest economic, social and environmental benefits. This is also the crux of successful development of tourist destinations. All these rely on the planning of specific tourism programs for tourist destinations which can benefit a lot from program planning aiming at its target markets, if the planning can exert the advantages and features of its tourism resources.Therefore, it's of considerable importance and necessity to study on program planning of tourist destinations. It's a foothold for the development of tourist destinations and also a starting point for its growth. With the guide of relevant theories on regional tourism development, the author makes a preliminary study on the theory of programs planning of tourist destinations and its application in practice.In this thesis, the author expounds the rationales on regional tourism development, theories, objective system as well as reasons, methods and steps of program planning of tourist destinations. It chooses ecological, cultural and resort types of tourist destinations as typical cases.It also makes an initial study and discussion on the three cases, dissertates their features, planning principles and notions, and analyzes tourism program planning combined with the author's practice in some tourism planning, expecting to set an example for tourism development, push to advance its theory study and provide some references for practical planning work.