Chinese Digital Camera Industry Market Structure And National Digital Camera Development Research

With digital camera manufacturing technology grows mature gradually, the increase of global digital camera market is rapid. Although the Chinese digital camera industry started late, its development indicated it was in strong situation. Our national digital camera market began to develop in 2001, the sale volume is 195,000. In 2005 the sales volume achieved 4.03 million, the average growth rate is 122%. The Chinese digital camera market development attracted multitudinous merchant to capture this new cheese. After China joined into WTO, the digital camera customs duty is zero now, and the technical development cause the national digital camera company lose the price superiority, the lack of core technology also further limits national digital camera development. Currently, the overseas companies occupies the leadership status, above 90% market share is occupied by the overseas brands. Japanese brand occupied above 70%, but national brands market share only is about 5%. The national digital camera companies' status is in weak situation.This paper mainly uses the standard research method and the demonstration method to research the market structure of Chinese digital camera industry. In chapter 1, writer introduces research origin, present research status, research goal, main innovation and basic frame. In chapter 2, carry on the theory review. Including SCP model and market concentration degree, product differences, the barrier to enter and market type and so on. In chapter 3, summarize the domestic and foreign digital camera industry history, conclude Chinese digital camera market characteristics. In chapter 4, the writer connected the industrial concentration degree and studied the market structure and the industrial development. Then inferred the market structure type by using CR index and HHI index which Chinese digital camera market locates. According to Bain's theory, the market structure is Monopoly Occupied III, and approaches Monopoly Occupied II, showing the monopoly economy...