The Relation Between The Activities Of The Folk-Custom Tourism Festival And Contemporary Entertainment Culture

The folk-custom tourism festival attracts more and more tourists by its own unique folk-custom culture, vigorously develops day by day, also aroused the academic interest. The scholars have discussed it from the different aspects, such as the design and operation better; displaying the economic benefit, the cultural benefit and the social benefit fully. The carriers which are the tourist fully experience the folk-custom culture are kinds of festival activities, so they play the core role of the full design of the folk-custom tourism festival. Therefore the design thought of the festival activities appear especially important. To the tourist, the travel essence is to pursue joyfulness. In order to realize this pursue through the activities of the folk-custom tourism festival, this article proposed the contemporary entertainment culture belonged to the mass culture as the design angle. First analyze the individual connotation about the activities of folk-custom tourism festival and the contemporary entertainment culture; then discuss their mutual relations; third proposed their union strategy. To provide a new thought based on the culture of the design on the activities of the folk-custom tourism festival.First chapter: Reviewed the benefit on the economy, the society, the cultural; product design; the management and the market operation of the folk-custom tourism festival. Then make the assessment on it and point out the simplification of the assessment criteria and the rough of the cultural analysis, innovating the design on the activities of the folk-custom tourism festival, clearing about the significance, key, the method and the theory of this article.