| The rapid expansion of domestic and overseas hotel groups flares up the competitive condition in our country's hotel market. At the same time, the structure of regional hotel market is unbalanced. These factors lead to one condition that almost half of our star hotels are confronted with the survival and development crises. The following vicious competition becomes the important factors which effect our hotel industry's innovation and upgrade. As there are some qualifications and obstacles of entering collectivization, many hotels begin to search for new competition ways. In this situation, regional hotel alliance (RHA) which is dynamic and incompactness, independent, sharing benefit and risk can meet the needs of various kinds of hotels. And the idea of multiple-wins based on the region's competition and cooperation and the market feature of"making the market larger, dividing the work deeply"of RHA will help to change the competition situation of regional hotel industry, and also to avoid the vicious competition of hotel industry, and to adjust the structure of regional hotel industry. So, to research RHA systematically to reveal forming driving causes, developing mechanism and operation method will promote the good development of regional hotel alliance, and it also has a strong meaning for the hotels'development in the regions of hotel cluster.This research is based on the practice needs of hotels'development, and synthetically adopts the basic methods of literature query,investigation on the spot, systemic analytical method, compared analytical method, integrated analytical method and so on . This research inherits and develops the related theories, and uses the idea of Union Resource Planning. At the same time, this research also discusses the construction of information network flat of regional alliances and the improving of hotels'internal informationalization based on the information technology.The researcher chooses space layout of hotel alliance as the research cut-in... |
PDF Full Text Request