Study On Custom Satisfaction Of One Mobile Corporation

The mobile communication characteristic had decided its profession attribute, the customer service expectation which and enhances unceasingly facing the intense market competition environment, how on stable mobile communication operation business network old customer stability, how better does the excavation potential market, how develop the data service to become the motion operation business benignity development most important consideration the question. Above these questions solutions depend upon merely the feet policy cannot solve, the service becomes solves (?). question basic method. This article attempts through some mobile communication company's degree of satisfaction analysis to study showed the service in the customer relations management importance, at the same time proposed the safeguard enterprise develops unceasingly countermeasure.This article first carries on to the mobile communication degree of satisfaction research demand background, proposed the mobile communication customer degree of satisfaction research plan, including customer content and so on type choice, target appraisal system, formulation investigation and study plan and paper design, then the statistical analysis forms the customer degree of satisfaction, the loyalty reported, further proposed the motion customer managemen in the mobile communication corporation's management main question and the countermeasure suggested, namely correct understanding influence customer value factors and improvement management process.Through systematic analysis shows : mobile "information services" is the key experts on services. Runs through the entire process of enterprise development services. Marketing, customer relationship management, corporate image, internal management, human resources upgrading, channel building, information campaigns, planned to build fields, the starting point is, the end result is. Seize services grasped the main aspects. Realization services leading role, first in the right foster a sense of service basis, in the specific details of the establishment of a customer service-oriented management processes, business process re-engineering, marketing planning programmes, networks and channel construction projects. Service is a dynamic process of development, must "with the fear into" a service with other links simultaneously.