Research On Strategic Alliance Development Among Medical Enterprises In Tonghua

Since the middle 90s, Tonghua medical industry has realised the development by a handsome margin. In 2005, there are 84 enterprises for pharmacy all over the city with total capital reaching 13.75 billion RMB, and the primary indicator have taken the first place for 19 years in Jilin province. But under the increasing competition background of the medical industry, Tonghua medical industry begins to enter into the important period of transition in which the competing power of the market should be enhanced quickly. The conflicts that the degree of concentration of this industry is not high and the scale effect is unconspicuous appear step by step, and many enterprises for pharmacy fall across questions of lack in developmental stamina. That how to solve these questions effectively, rearrange the resources more suitably, build assault carrier, enhance the development of medical enterprises, and improve the competition of the enterprises are the tasks for Tonghua medical enterprises, local government and main control section of this industry to consider and study. According to the current situation of Tonghua medical enterprises, the form of strategic alliance is more feasible than other forms of cooperation.I. Sixty-four-dollar question in pharmacy development for Tonghua medical enterprisesUnder the increasing competition background of the industry, Tonghua medical industry enters into the important period of transition in which the competing power of the market should be enhanced quickly: the scale of the enterprise is small, the competing power should be enhanced, and the market share of the medical industry all over the city is less than one big enterprise group in our country; the pattern of management control of the enterprise should be changed quickly; the change of concept of the decision-making...