Management Of Technology Innovation In Pharmaceutical Enterpreises In China

The importance of technology innovation in strengthening an enterprise's core competence and competitive predominance, and the importance of the management in technology innovation have been received extensive acknowledgement. But how to manage technology innovation on high level, thereby increase the efficiency and the success ratio of technology innovation, is all along the central question of the research of technology innovation theory. This thesis discusses the management of technology innovation process on the standpoint of pharmaceutical enterprises. Firstly, the related concepts and some basic theoretical information which the management of technology innovation in pharmaceutical enterprises will come down to were set forth. Then the management of the two stages of technology innovation process in pharmaceutical enterprises, the R&D and the marketing of a new drug, were expounded clearly. Furthermore, some countermeasures and suggestions to the actuality of the stages of R&D and marketing were presented.In Part I, the theoretical preconditions of the management of technology innovation in pharmaceutical enterprises were investigated. The basic concepts of the management of technology innovation in pharmaceutical enterprises were presented.In Part II, the characteristics and actualities of the R&D of new drugs were discussed firstly. Then some countermeasures to the management of technology innovation in the stage of the R&D of new drugs from the aspects of the identification of the R&D direction and the establishment of the "standardized" management were presented individually.In Part III, the characteristics of the marketing of new drugs and the procedures and types of drug administration in consumers were discussed firstly. Then some countermeasures to the...