Strategy Of Huineng Corporation Under Electric Power Patterns Reform

China is abundant in micro-hydropower resources; therefore, the project about the electrization for rural micro-hydropower and micro-hydropower fungible is of benefit to nation and people. The construction of micro-hydropower contributes to the national economy development and the social progress significantly. The micro- hydropower is Green-e, which gains a widely developing perspective, furthermore, it faces new challenges and opportunities by electric power patterns reform according to deregulation bidding for paralleling into power grid. It is a very urgent tasks how a micro-hydropower enterprise meets the nation's new electric power pattern properly.By the basis rule of business-administration knowledge and relative analysis tools, this paper presents a complete analysis and research for the management strategy of HuiNeng Corporation which is a representative one in Guangxi, while introduces the status in quo of micro-hydropower industry and the actuality of electric power pattern reform. Based on the clear general strategy, the detail marketing and development strategies are shown, which are suitable reform, enterprise financing, capital operation, human resources, technical innovation, corporate style, and sustainable development, meanwhile, the market's competition and marketing strategy in detail are given in this paper, especially some new ideas are risen, such as stratagem marketing, relationship marketing, power marketing, green marketing, imagination marketing, and government marketing. Finally, the executable measures and countermeasures are proposed for HuiNeng Corporation from different views, namely the construction of stratagem management system, the translation of management pattern, and the reform of enterprise management pattern. All these issues can direct the long-term development of HuiNeng Corporation, as well as other micro-hydropower corporations.