On Research For The Supply-Retail Coordination Of The Third Party Centric B2B Electronic Market

The new century is an era that network technology and information technology develop rapidly. Along with the Internet commercialization, more and more enterprises attempt to carry out the transactions through the Internet. The main attraction of Electronic Market is as follows. It can build a virtual environment for both buyers and sellers. In this virtual environment, both buyers and sellers can communicate with each other freely. In addition, it can reduce the cost of transaction and the price of products. As a result, it increases the business efficiency. At present, more and more enterprises carry their transactions into the Electronic Market. They build their own trading center, therefore, the Electronic Market becomes the focus of B2B Electronic Commerce.In this environment, this thesis centers on the theory of B2B Electronic Market to launch the elaboration, including the definition, type, function and principal of B2B Electronic Market, need and benefit of B2B Electronic Market, besides, it summarizes the literatures of the supply-retail coordination of B2B Electronic Market. Whereafter, according to the type of B2B Electronic Market, this thesis focuses on the research for the supply-retail coordination of the third party centric B2B Electronic Market. Then, through improving the objective function, it puts out the model for the supply-retail coordination of the third party centric B2B Electronic Market using Mixed Integer linear programming (MIP) and describe the model further with a numerical example. At last, it puts forward the result of this thesis and further research.The main work of this thesis is as follows.(1) It puts forward the definition, type, function and principal of B2B Electronic Market, need and benefit of B2B Electronic Market; besides, it summarizes the literatures of the supply-retail coordination of B2B Electronic Market.(2) According to the type of B2B Electronic Market, this thesis focuses on the research for the supply-retail coordination of the third party centric B2B Electronic Market. Then, through improving the objective function, it puts out the model for the supply-retail coordination of the third party centric B2B Electronic Market using...