Brand Building And Marketing Strategy Of PT/EXPO COMM CHINA Or PT/WIRELESS & NETWORKS COMM CHINA

This thesis manages the knowledge of Management to analyze the brand building and marketing strategy of PT/EXPO COMM CHINA or PT/WIRELESS & NETWORKS COMM CHINA. There are some characteristics for the establishment, management and improvement of the exhibition brand, including high expenditure, high requirement, high output, long period of construction and complicated organization. The establishment and construction of the brand of ICT exhibition need combine with the research and depending upon the development of ICT industry, which is difficult and challenging. It's realistic for the company which I work in to make use of own advantages, expand the international business and improve the core competition with studying and establishing the brand building and marketing strategy of PT/EXPO COMM CHINA or PT/WIRELESS & NETWORKS COMM CHINA. This thesis starts with the competitive circumstance of the field of ICT exhibition. It uses several analytical methods such as PEST, PORTER and SWOT to analyze the competitive circumstance, confirm the core competition and competitive key factors, and put forward the marketing strategy according to the characteristics of the brand building of ICT exhibition.