China Mobile's Customer Segmentation Research Based On Customer Behavior

China's information industry has stood aside the loss of global insane investment on 3G. Meanwhile, the domestic carriers are gradually developed after a series of innovation, and reform. After many years of market experience, major domestic telecommunications carriers have obviously improved their operational ability and international status.Nowadays, because the Market competition is becoming more and more ferocious, so the carrier's profits and ARPU are facing tremendous challenges. Customer's demand become diversified, differentiation and requirements of service quality become more rational' and strictly. With the coming of 3G, all carriers have been realized that customer is their main asset. For the profits and the client's satisfaction, carriers must analysis and research the consumer's behavior and segmentation of the customer. Then, carriers should have efficient marketing strategies for different clients. So that, carriers and customer gain profits together. Now, how to develop effective strategies to consolidate and strengthen their...