Research On The Development Strategy Of Harbin City Commercial Bank

Harbin Commercial Bank is the important constituent of the Harbin finance system. It is born in the special historical environment, and it's the conformity getting up in the city credit association's foundation. From started to set up on, it's entrusted with the mission of melting the city credit association risk , had the intense administrative color. According to the related stipulates of the State Council, from December 6th, 2005, Harbin, Ningbo, Shantou, Changchun and so on, 7 cities should open the Renminbi service to the foreign capital financial organs ahead of time. For facing the opportunities and the challenges of the WTO, diligently making own more bigger and stronger, in front of the changing exterior environment and the intense international domestic competition, the Harbin City Commercial Bank must analyze its own resources and conditions to formulate enterprise strategy, seek the spot of enterprise's developing, carry on the accurate market localization, by this to accelerate the enterprise's developing, and be adapt to the need in the future. This is the need of the enterprise's developing, and it is also the need of the enterprise's survival.So, this text analyses synthetically SWOT through the history, achievement and exposed question and opportunity and challenge faced now to the commercial bank of Harbin. In a situation that the overall external chance is greater than threatening, the inside inferior position is greater than the advantage , Harbin Commercial bank should implement match strategy of external chance and inside inferior position utilize external chance remedy inside weakness one by one, carry on accurate market orientation to Harbin Commercial bank, namely " base on small and medium-sized enterprises , face local economy , urban citizen of the service ", become qualified " local bank " , " citizen bank " , is it meet talent strategic , market marketing strategy and intermediate business strategy of development its to make. In order to ensure the smooth implementation of above-mentioned strategy, make the corresponding guarantee measure, thus reach the goal of making Harbin Commercial bank big and powerful.