Feasibility Study On The 3G Project Invested By China Telecom

With the upgrading and updating of telecommunication technologies, competition in telecommunication market has become more and more intense. China Telecom is being confronted with unexperienced difficulties and challenges.Mobile telecommunication is one of the mostly source of profit for future telecom industry. The urgent demand of development of China Telecom requests to invest 3G Project and enter China's mobile telecommunication market.The paper makes an overall analysis on present exterior environment and telecom industrial status on the basis of full and accurate datum, and presents the status of 3G technology, the competition relations between 3G and other wireless technologies, overseas 3G service development and the successful experience in Korea and Japan.Then this paper points out that enormous profits and great opportunity still exist in China's mobile telecommunication market, and 3G has become more mature and been applied commercially in a large scale, the conditions of 3G development in China has also become mature.The paper forecasts the development process of 3G service and the subscribers number of 3G service in China. SWOT model and Core Competition Power Theory are also applied to analyze the strength and weakness of China Telecom in 3G service.China Telecom's 3G market orientation and target market choosing strategy and the strategies for 3G business development are discussed. On the basis of above discussion, the paper forecasts the subscribers number and market penetrating rate of China Telecom's 3G service.The traits of China Telecom's 3G project are discussed and some strategies on network construction are put forward in the paper. The paper points out that which standard the project would adopt is decided by the licence granted by Ministry of Information Industry, but still gives an answer to the question of which standard should adopt from market demand and competition angle, that is to say, WCDMA should be adopted. Then the paper suggests that the 3G network's design capability should reach 50 million users, and construction period should be 3 years, and the entire investment of the projects would reach 70 billion RMB.Finally, an evaluation on the project was given from a corporation financing angle. Risk analysis on 3G project is made and risk prevented strategy is also proposed in the...