Enterprise Develop Strategic Research

Support in fast evolution and country of our country's urban economy under the background of development of public communication in a more cost-effective manner,Once there were public transit groups of the market of Changchun of brilliant history in planned economy era,As a typical old state-owned enterpriseWith the development thoroughly of the market economy of our country, the rapid change has appeared in the living environment of enterprises, the competitions of various fields faced are fierce day by day, the group has not changed the clear development strategy according to the situation in time and changed in time. The crisis appears in group's management . Research of thesis this analyze from group external environment condition change and internal environmental resources two respects are started with, combine the actual conditions of the group, use enterprise's strategic management and market competition theory to carry on research and discussion to the development strategy of the public transit group of Changchun.The main content herein and writing frame .Part one Summary of the urban public transport .Introduced development scale and industrial structure of urban economy in this part at first and rationality. The constant enlargement of the city size , improvement by a wide margin of urbanite's income, has further promoted the development of market of urban passenger traffic. Meanwhile, the irrationality of the industrial structure of our country is outstanding day by day. The contribution rate of the tertiary industry is very low, even is lower than some developing countries with comparatively backward economy. Promote the tertiary industry, especially service trade, has already become one of the goals of " eleven five " planning of our country. The service trade will become the...