| The postal companies are typical businesses of multi-diversity and net-working model. Jilin Post kicked off its independent operation officially in December 1998. For the past eight years, Jilin Post has achieved remarkable progress after overcoming a lot of serious difficulties such as the severe lose caused by policy factors at the beginning period of separating postal business from telecom operations, lack of capital fund and shortage of eligible human resources. The other important reason why Jilin Post refreshed its appearance so hugely is that the company has been consistently pursuing the upgrading and promoting of the quality and profitability of its business performance as a whole and conducts some highly effective reforms and development accelerating measures. Now, while keeping its sustainable development momentum, Jilin Post has entered into a critical phase of growth in terms of the policies and practical measures aiming at reorganizing its scheme are at hand. When we successfully fulfill separating the formerly-annexed administrative function from its intrinsic business attribute, Jilin Post will be a true provincial-level subsidiary company of China Post. Thus, the alternatives, constitution and execution of the strategy of Jilin Post will be of highly-essential meaning to its long-run development.The word Strategy we often use today was firstly applied in military terms. When the concept of Strategy was introduced into the theory of business administration, a new notion came into being, i.e. Business Strategic Management. The phrase Strategic Management was firstly put forward by an American scholar Mr. Ansoff, which the meaning of is: in order to ensure a company can persistently exist and perform and continuously develop its high-level executives conducts the long-term fundamental design and directing guidance regarding to the company's all activities as a whole... |
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