Jilin Local Market Development Of Taibai Liquor

The Chongqing Taibai Wine plant lies in Wanzhou district of Chongqing city, it was built in 1917 and has become one of the 500 biggest beverage-manufacturing factories. The national wine factories have developed greatly on the way of industrialization in recent ten years, meanwhile, the competition has become more and more fierce too. The northeast, which is called old industrial base, will be the"Forth Growth Pole"in the guide of new policy, so it is supposed to having a good perspective. The northeast wine market is predicted to be the most influential, valuable and competitive one although there are various brands on the market and the competition is fierce.Under this condition, the urgent problem that Shixian Taibai Wine Corporation, which has great capital-and-brand strength have to resolve is how to conquer the cannikin-effect when marketing in northeast district.A. The marketing status of ShiXianTaiBai wine in Jilin district Shixian Taibai Wine Corporation adopts an operation-way that only Jilin Yangyang Wine-selling Corporation has the privilege to sell Shixian Taibai wine in Jilin district. The Shixian Taibai wine are sold to Yangyang Wine-selling Corporation at a low price, then Yangyang will sell as agent of Chongqing Taibai Wine Corporation, and take charge of sales promotion in Jilin, also the pricing in circulation.There are several kinds of wine are sold in Jillian district now, such as Shixian Taibai - prosperous Tang Dynasty wine and Shixian Taibai -Jingling wine, also some kinds which will be sold are Shixian Taibai–Suxiang Jipin wine and Shixian Taibai - the king of Yu wine. Shixian Taibai prosperous Tang Dynasty wine and Shixian Taibai -Jiangjin wine are sold as high grade ones which aim at high-grade hotel and top-grade gift wine; Shixian Taibai -Jiangjin wine and Shixian...