The Research On The Development Strategy Of Yujiang Electric Power Co.,LTD

The planning about China electric power system reform carried out to breake off power industry monopoly, to perform competition mechanism, to realize the optimal allocation of resources,to promote electric power multiple enterprise to position in market and allocate the most optimal resources for power enterprise, to adjust electric power industrial restructure,to establish the modern enterprise management, system. It is the most important problem enterprises facing how to find out a development path suited to its own. Therefore, it is inevitable to set up development strategy in modern enterprise management model for electric power multiple enterprise.This article used the theory about strategic management to analyze the environment facing, inner and outer strengths and weaknesses,business development and organization management system by the actual situation of Yujiang electric power development. Thoughout the analyse of the problems exsited in Yujiang electric power strategic management,for example, the single main business,unsuitable organization structure,mscientific human resource management(HRM), etc.. The writer drawed up and designed corporation strategic,function strategic and business strategic detailed. Positioning on business strategies,the writer thinks it should be maintained on electricity power and electricity net, maintained and waited to scale expenditure down on engineering and services.Use expansion strategies on project development and harvesting strategies on stocks-industry to obtain a policy advantages and withdraw from the market when it is a certain time.On strategic analysis,the writer used SWOT analysis way to analyze the external environment,industry pattern, enterprise resource capacity and business Yujiang electric power development facing and gave a more comprehensive analysis and feasibility studies. As the inherent static nature of SWOT analysis way process, the independence feature of the elements analysis and the subjective factors of the results analysis,it is pointed out that should be used resources and capacity,technology, culture,organizational,structure,human resources management, industry characteristics, and other elements to analyze the company's development comprehensively and keep Yujiang electric power development strategies...