Marketing Tactics Research Of Broad Air Conditioning Based On The Theory Of Customer Delivered Value

With the maturity of market of central air conditioner industry, the competition of the market is dog-eat-dog day by day too, Broad Air Conditioning still occupies half of the country on the absorbing type air conditioner market with the supreme price, have founded Chinese world brand.This paper taking Broad Air Conditioning as the background, getting the theory of customer delivered value as guidance, unscrambling the marketing practice of Broad Air Conditioning, which is to summarize Broad experience, prove further the significant guidance of the theory, develop for Broad Air Conditioning and offer a thinking to marketing model of the centre so as to the customer to structure better for other enterprise.The traditional marketing tactics that this paper takes the method to relatively study to Broad Air Conditioning have been analyzed , with standardize research and case research approach which is the key point to unscramble Broad Air Conditioning value marketing tactics. This part analyses Broad products value, service value, personnel value, image value and monetary cost in detail, non-monetary cost etc. prove customer amortize between value and enterprise marketing strategy and directive significance, marketing of tactics with theory and fact, in order to study in the future what steady and healthy development the enterprise run by the local people will offer the theoretical foundation.Broad Air Conditioning while raising the total value of customers and reducing non- monetary cost of customers in a more cost-effective manner,...