Car Market Segmentation Based On Self-Concept Of Male Consumers

By now, the Chinese automobile industry have already obtained the achievement that attracts the whole world's attention.The car market of China has already become the main part of global market. The international automobile manufactories start adjust their strategier and the aggressive plan competition structure.In domestic market, The production & sales increase fast,especailly for the car market.Indeed, China has already come into the private consumption stage .On the car market, numerous manufactories announce new products continuously and brands, to maintain the market share. On the other hand, although the female consumers are gained more and more "eyes", the male is still the main consumers.This paper states the self-concept is the important and mental factor that influences consumers decision-make and consumption behavior of male consumer in car market. On the base of previous research, the paper...