Study On Strategy Of ChongQing International Economic & Technical Cooperation Company

Today the world has developed to the epoch of new economy from that of traditional industry, and is characterized by knowledge, web, digitization, globalization, and flexibility, etc. The mode of traditional operation management in respect of concept as well as means in China, which established and developed on the basis of Soviet Union in 1950s', is relatively backward in comparison with the advanced mode of developed countries like Europe, USA, and Japan, etc., although it has experienced exploration of reforms for decades. This harsh reality has brought great pressures on Chinese enterprises. It is a strategic task for all Chinese enterprises to convert challenges to chances.In 1970s, western enterprises have to keep their eyes on quick adaptability to the environment due to the fast and varying environment of society, economy, and technology, and gradually strategic thoughts and theories have been applied to the field of operation management, and thus a brand new subject Strategy Management has been bred. As a branch of Management, Enterprise Strategy concentrates on organizations in finding and preparing overall strategies about how to ensure sustainable, quick, and healthy development, and how to create and maintain competitive advantage through complicated and quick varying environment. Through years' research in enterprise strategy, great success has achieved abroad, such as Border Five Power Model, SWOT analysis, etc. however, when Chinese enterprises enter new economy epoch, they have to face great changes on management concept and system, and it will be a new task for us to apply these advanced theories to the practical, management.After describing the basic concept and features of developing stratagem, this paper has discussed the relationship between the mission and the strategic target of enterprises and by applying theory of enterprises' developing stratagem and large number of data related, the paper has analyzed the status quo and its developing tendency of the market of international economic and technical cooperation, Border model has also been applied to evaluate the overall environment of the market of international economic and technical cooperation. Combining with the practical situation of China Chongqing International Corp. for Economic & Technical Cooperation (CICET), and by means of SWOT, I have studied and researched the developing stratagem of CICET, and then put forward a recent...