The Research Of Customer Churn Of China Mobile Company In S City

Along with the market competition of mobile communiction aggravate, customer churn problem is stressed increasingly, how to rise customer loyal promotion customer value, and then produce enterprise benefit, already become the problem of telecom enterprise key consideration. At the same time also become consideration a important index of telecom enterprise competitiveness.This paper by telecom company's customer in S city case study, customer value theory and relation sale theory and maintenance related to customer loyal degree theory, combination enterprise customer value promote whether, have made the research of correlation. The information of this research from in customer, dealer and the staff with S city move company visit to talk, pass through a certain quantity of user questionnaires to get the data of related customer, so try hard to find the major reason that customer churn, put forward according to these reasons to suit should countermeasure summary in, when studying process, the type that this paper runs off for customer has classified to study; In the aspect of maintaining customer loyal degree, study the experience of having refered to other some related professions; Pass through raising change and the perception value of user turn net cost to start with...