Research And Application On Transmission And Construction Enterprises Culture Competition Based On GRA Method

After being the member of WTO, China has integrated into the international economic mainstream and globalization. As the basic industry, the electricity construction corporations will face global competition directly. There, great changes will take in their management environment, living environment will become more complex, the competition in the infrastructure market and internal resources will become fiercer. The traditional enterprise competitive advantage theory regards as the competitive power originates from enterprise's material property, the entrepreneurial spirit and enterprise's management organizational structure. However, the modern competition theory thought: The culture is the fountainhead that modern enterprise maintains the competitive advantage. Cultural competitive power already integrates the culture to the material property, the organizational structure, the operation standard and so on. Also as the invisible part of enterprise assets, which forms enterprise's management idea, the management objective and the humanities characteristic alone, thus constitutes the enterprise culture competition comprehensive strength together. So the power switchyard corporations should strengthen corporate culture competition, then the companies can develop persistently.However, how to evaluate the enterprise culture competition effectively are key issue in it. For offerring reference to administers to enhance the quality and standard of enterprise culture competition; otherwise, specific objectives for enterprise culture management. Corporate culture construction competition evaluation for transmission and construction enterprises, including material culture competition, regulation culture competition and spirit culture competition. The multi-hierarchical grey comprehensive evaluation method based on GRA (Grey-Relation-Analyze) is proposed, and developed. Research work is demonstrated as follows:Firstly, the research findings of corporate culture competition at home and abroad, as well as the situation of transmission and construction enterprise competition, which provides some references to design the corporate culture competition evaluation.Secondly, aiming at the culture competition characteristics of transmission and construction enterprise, the culture competition evaluation system is presented. Then the evaluation index systems consisting of material, regulation and spirit was proposed.Thirdly, by analyzing the variety of comprehensive evaluation method , multi-hierarchical grey relation analyze comprehensive evaluation methods are ascertained to evaluate the corporate culture competition to get a optimized output.Finally, a case study in a transmission and construction corporate that the corporate culture competition evaluation system meets the transmission and construction enterprise's requirements successfully; otherwise, the problems existed on the transmission and construction enterprise were found ,some proposals to optimize its corporate culture were presented based on the evaluation system.