Research On Dynamic Capabilities Of The Living Company Based On Life-cycle Theory

With the accelerating pace of global economic integration, the competition enterprises faced are increasingly fierce not only in terms of content but also forms. At the beginning of the competition, many enterprises are very competitive, but with the changing competitive environment and the rigidity of the principal competitive advantages, most enterprises are difficult to make effective adjustment or reasonable innovation for business strategy themself.As a result, many leading enterprises lost their dominant positions replaced by the new enterprise and some even quit the stage of history. Relative to those shortlived business, longevity is undoubtedly the winner. So research on how to obtain sustainable competitive advantages for longevity enterprises in the volatile market environment is an important guidance to extend the life of other enterprises and promote the formation of sustainable competitive advantage. Based on the existing life cycle method and dynamic capability theory, this thesis defines the basis for the enterprise life cycle division as a single indicator, and that is the five-year average growth rate of the main business income. Also, the thesis constructs dynamic capacity theoretical framework in the enterprise life cycle.The thesis chosen twenty-three hundred-year's old enterprises which have appeared in "Top 500" list successively to analyze behavior characteristics and uniformity of capabilities for longevity enterprises from 1954 to 2008 and it concludes the general law implying how dynamic capabilities change while the business life cycle stages and kinds of industries are changing. According to the research above, the thesis gives the changes of the enterprise dynamic capabilities in different life cycle stages, and the longevity genes of the dynamic capabilities. At last, the thesis concluded cultivation method of dynamic capabilities for the longevity companies, and use Mengniu Dairy Group as an example to analyze its cultivation program for dynamic capabilities.