Research On Affecting Factors Of User Participation In SNS Websites

Social network services (SNS), whose technical progress is advancing all the time, is continuously becoming more and more popular among the average person. In the meantime, the network techniques of SNS evolve to such a sophisticated and complicated level. This paper, based on existing SNS phenomenon and the market, aims to analyze the present situation, the characteristics, and the development of SNS. The article is designed to find which internal and external elements have relations with the degree of user participation and are affecting factors in the propensity of using SNS. According to China's supply and demand of SNS and the competitive conditions of web services, this paper indicates some of the deficiencies in SNS and also future applications.This paper studies the development of SNS websites in China and abroad, and analyzes the characteristics of SNS itself, the insufficient development of Chinese SNS sites, the SNS profit model and other aspects. Based on the SNS website developments and problems in particular with the profit model, the paper argues that user participation is one of the core elements in development of SNS sites and the affecting factors of user participation have to be taken into account. These two factors complement each other and are vital to the development of the SNS website. Thus, a model is constructed with independent variables involved in motivation and participation and dependent variable and related intermediate variables were analyzed to explore the relationship between factors. This paper has found ease of use of the network directly enhances effects of user participation factors. The network's ease of use factor is of great user value for SNS users as most people use social networking sites for the interaction between people. We can also see that entertainment, motivation and game motivation to meet a large extent of the users'impression of a site's ease of use. SNS site features comprehensive analysis of the model validation and this paper argues that the gameplay being more entertaining is particularly important to the development of social networking sites. With full knowledge of these factors, these variables can be controlled to enhance user participation, to achieve rapid sustainable development of the site. Kai Ying Technology Co., Ltd. is a company dedicated to the SNS games. Through research, the accuracy of the positioning of the company can be seen and in the future there will be more efforts and positive attitude towards game development, to strengthen SNS games, so that SNS users are better entertained and will better participate in the network interactions.