The Research On The Financing Strategy Of Sany Heavy Industry Co., Ltd.

Sany Heavy Industry Co.,Ltd (shorted for Sany) is a company producing transport equipments. Due to the lack of a clear and specific financing strategy, Sany meets with many problems and obstacles during financing process. This has seriously constrained Sany's long-term development. Furthermore, in terms of Sany's own development goals, or for the development of the industry perspective, a scientific financing strategy can avoid financial crisis brought by the rapid development of Sany .Therefore, the study of Sany's financing strategy will contribute to the sustainable development of Sany, and also practice and enrich theories of modern corporate finance and sustainable development theory. It is an useful exploration to scientific outlook on development, and a certain referential significance for the other listed companies.This paper introduces the classic theories and researches funding at home and abroad, which are very persuasive on studying Sany's financing strategy. It uses case study approach and obtains a variety of enterprise data and information by survey and historical review. Then, it analysis the information obtained comprehensively by using statistics, comparison, induction, deduction and other research methods. Basing on the classical finance theory, it analysis problems in Sany's financing activities and their causes, and puts forward the financing principles, internal financing strategy and external financing strategy, and practical recommendations of the implementation of specific financing strategies. As a whole, Sany has to seize the current market boom through a wide range of financing channels and methods for its sustainable development strategy, such as own accumulation ,bank loans, bond financing, equity financing, mezzanine financing, lease financing, bank discount financing and so on .