The Research On The Relationship Of Value And Rareness Of Resource, Competitive Advantage And Performance

Competitive advantage is a hot topic in the field of the current corporate strategic management research. The inner enterprise resource theory believed that the competitive advantages of enterprises are based on the enterprises have a valuable, rareness, difficult to imitate and irreplaceable resource. Based on this theory of empirical research, this paper investigated the source of competitive advantage when, from the enterprise to explore the resource characteristics meet the above criteria, namely: the value and rareness of resources, and the business performance and competitive advantage, and correspondingly , the value of enterprise resource rareness, competitive advantage and firm performance associated mechanisms and effects, so as to explore the feature of competitive advantage for enterprises and business performance of the resource and verify the assumptions.Current academic research has a more comprehensive and complete understanding about the relationship between resources and firm performance. In recent years, many scholars have started studying the relationship between resources and competitive advantage, and competitive advantage and firm performance. In the more competitive environment, most of companies focused on the improvement of enterprise performance strategies, but did not notice that investments of resources can enhance their competitive advantage more directly than investing more resources, improving enterprise performance, promoting business benefit, so this study is of rich theoretical and practical significance.This study integrates the previous research results through studying the literatures relating to the value and rareness of resources, competitive advantage and business performance, put forward an exploratory structure model reflecting the influence of value and rareness of resources, competitive advantage on the business performance, employing multi-industry sample data, using SPSS and structural equation model, empirical studies of the value and rareness of resources, competitive advantage and business performance on the impact of environmental turbulence on the relationship between resource value and competitive advantage, resource rareness and competition advantage of the relationship between regulation, with special in-depth study of the intermediary effect of competitive advantage.The study verifies that competitive advantage is mediator between value of resource and performance, and rareness of resource and performance, and also turbulent external environmental turbulence is moderator between value of resource and competitive advantage, and rareness of resource and competitive advantage. These findings provide useful guidance to strategic decision making and performance increasing.The enterprise resource theory and competitive advantage research has made great development, but has yet to be perfect, I hope this issue can provide some basis for similar research and pilot work...