Research On The Individual Investors' Habitus And Social Attitudes In Chinese Stock Market At Present

Classic Field theory posses the"Constructive Structurism"style of sociology expert of Pierre Bourdieu. Using the classic filed theory, the paper is to analyses the operational structure of stock market in China. Since the large gap between individual investors and others participants, such as regulators, listed companies and institutions, They are in a disadvantaged position in the stock marker. And the individual investors is the essential component in the field. So the habit and the tendency of the social attitudes of this group have been studies by the sociology.The paper uses the study patterns of empirical, literature and investigation. First of all, according to the materials of investigation and literature, the habits and social attitudes of individual investors is by qualitative analyzed. Furthermore, the paper utilized the mathematical statistical methods to study the habits and social attitudes of retail group。The study have shown that individual investors'habits have the characteristics of herd, non-rational and high speculative. Economic action of individual investors fall into the habits of the specific cultural patterns. And their social attitudes are obvious negative. The overall satisfaction level and confidence to the regulator are low. The influencing factors of time and loss have significant impacts. So the regulators should protect the legitimate rights and interests of small investors in the light of the market system and operating rules. Then the paper proposes some suggestions to protect the individual investors'interests and market stability。...