A Research Of The Community Resident Satisfaction Strategy In The Tourism Exploration Of Ethnic Village

With the deep development of China's tourism economy, the ethnic tourism, whose main tourist attraction is national culture, has attracted more and more tourists from home and abroad. The development of the ethnic tourism has put an enormous impetus to the economical and society development of the minority regions. But at the same time, it also brought the ethnic minority villages some negative impact, and triggered a series of contradictions and conflicts. For the minority communities, the development of ethnic tourism is a means to achieve the community's development, but not an end. The comprehensive-sustainable development of the communities and its residents is the final goal of the community. Therefore, the research on the residents'perception and resident satisfaction to tourism impact is the precondition for the development of the tourism destinations, the foundation of the tourism planning, and also the important guarantee for obtaining the win-win result between village construction and tourism development.The dissertation comprises of six chapters: the first chapter generalizes the research backgrounds and its significances, the research targets,contents,methods,ideas and technical route, and also reviews the research progress about the satisfaction and satisfaction strategy which study in domestry and foreign. The second chapter introduces research of basic theories. The third chapter introduces the overview of the study area, exploring and establishing ethnic village resident satisfaction evaluation index system, and then evaluate the residents'satisfaction. On the basis of the evaluation results, the forth chapter uses mathematical methods and statistical analysis software, deeply analyzes the correlation between the variety of the satisfaction subdivision index and the total index, whether the basic situation of households also have a different effect on the overall satisfaction, then finds the key factors which affect the residents travel satisfaction, combines with the conclusion of depth interview, eventually provides this paper with the empirical evidence for the establishment of the community residents satisfaction strategy. The fifth chapter constructs the community residents satisfaction strategy system based on the theoretical research and data analysis above. The last chapter undergoes summaries,innovations,practical Implications,shortcomings and the future prospects, then provides a reference for the future research.According to the research above, can get the following conclusions: (1) putting people first is the core content for the development of the ethnic village community tourism; (2) the community residents is the main force of the ethnic village community tourism; (3) the realization of community interests is the premise of the development of the ethnic village community tourism; (4) community participation is an effective way to improve the residents satisfaction; (5) residents satisfaction strategy is a powerful means to achieve community participation; (6) the harmony and unity between community development and tourism development is the guarantee for sustainable development.