Research Of Dalian City Brand Promotion Based On The Theory Of Regional Marketing

With market economy development and the growing global competition, city brand as a social brand development, is an important area, also caused the city manager's attention. The 21st century is the urban development and urban competition of the century. In the fierce competition among cities, a city should be how to keep their own advantages, how to be invincible in the competition to become city managers need to solve the problem. With the acceleration of urbanization and the increase of the number of cities, city management resources already cannot satisfy the demand of the urban development. A city only increase their attractiveness and cohesion, to the fierce competition gain more resources and conditions. Therefore, build and enhance the city brand to become the primary choice of every city, which is the brand city to participate in the global urban competition. A city if you own brand, can the greatest degree of developing its potential, give full play to their own advantages and characteristics by enhancing city attractive, to improve their competitivenessAs the northeast old industrial base in dalian city, the development of important for the development of northeast even the country's development has an important role. It set the northeast financial center, business center and freight center, is one of the important traffic hub city, northeast and hope the arduous borne mission. Dalian will how to use their own features and advantages to promote its influence and competitiveness, in the fierce competition among cities in dalian city brand vitality, ascension, this is a worth studying and discussing.In this paper, the combination of theoretical and empirical methods, based on the theory of city brand to comb, city resources and dalian city brand molding process, this paper proposes dalian city brand the problems existing in the construction process, combining empirical research and 21 in dalian, a comparative analysis of the competition, and puts forward some constructive measures, with practical significance.