| As the 5 ? 12 Wenchuan earthquake had a devastating effect, the State Council printed and distributed the"Regulations of Wenchuan earthquake's reconstruction"which mentioned"revival tourism economy and take tourism as leading industry during the reconstruction". At the same time, as the increase of people's living standard, leisure time of the public and masses'awareness of health, more and more people are in favor of tourism activities. The relationship between sports and tourism is becoming increasingly intimate. Sports tourism acts as the bonding point between tourism and sport will certainly become a new engine of economic development.Sports tourism is to meet the sport needs of tourists, give full play to its multiple functions with the help of sports activities, and make the harmonious development of tourists'mind and body. Sports tourism is a kind of activity aim to promote society material and spiritual civilization and rich society culture activity. Sanjiang ecotourism parkland has unique tourism resource, nature resource, as well as the unique Qiang, Tibetan and Han culture's integration resource. Wenchuan County takes tourism as the leading industry of the service sector in"Twelfth Five-Year Plan". In recent years, Sanjiang Township's sports tourism is gradually turn into the major direction of the local tourism development, and prove to be the new growth pole of local economy.This study takes Sanjiang Township as the object, and takes the development of sports tourism in Sanjiang Township as the study stress. The study uses document literature method, survey method, statistical method and comparative analysis method to do the research. This study proposes that Sanjiang Township take the development of sports tourism as the support project in the reconstruction with the basis of analysis the importance, necessity and feasibility of developing sports tourism, at the same time, the study conducts a survey of the sports tourism's market demand and find out the suitable developmental model of sports tourism. At last, the study analysis the main problems which exist during the development of sports tourism in Sanjiang Township and put forward the strategy with the combination of the experience from the post-disaster reconstruction in other countries with developed tourist industry. The study can provide theory basis for the reconstruction and the reference for the development of sports tourism.This study is consisted of five parts. The first part is introduction, and mainly explain the background and significance of the research paper; the second part is literature review, and analysis sports tourism, market demand, sports tourism development mode and sports tourism strategy; the third part are the object and methods, the fourth part is the results of study, which including the general situation, the background of sports tourism , the sports tourism's market demand, the development mode the existing problems and strategy in Sanjiang Township, the fifth part is the conclusions.First, Sanjiang Township should preferential develop sports tourism rather than Nongjiale in the third industry by analysis the respective advantages and disadvantage of the three industries. Second, the development of sports tourism Sanjiang Township is feasible by feasibility analysis and market demand questionnaire survey.Third, Sanjiang Township should choose eco-intensive development mode, which fit the development direction of sports tourism.Fourth, countries with developed tourism industry always take tourism as preferential domain after disaster happened. And those areas rely on product strategy, marketing strategy and event strategies for reconstruction.Fifth, the sports tourism strategies in Sanjiang Township conclude product strategy (product design and product pricing), marketing strategy (Internet, television, magazines, administrative systems, professional sports circles and international organizations), talents strategy (training and management) and event strategies (rock climbing, and Seven Star International Adventure Race.)... |
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