Strategic Research On Heightening Virtual B2C E-Commercial Immersion In Internet Clothing Business

As more and more people ski the internet, the number of internet users continue to rise. However, compared with developed countries, the consumption index of users in China is still low. The lack of immersion online shopping has the main influence on the needs of online transactions. It needs a number of e-commerce platform operators and by all means to promote the immersion of online business. The purchasing immersion loss is sharp particularly in online clothing business, and many potential costumers give up for this reason. Starting from this point and making a model of the popular B2C e-commerce business, this article analyzes the phenomenon and the causes of the immersion loss in online clothing business, and comes with a conclusion in which some promotional strategies are discussed and analyzed.This article starts with the research on immersion theory. It then analyzes the immersion-yielding conditions from three perspectives: Aesthetic, Psychology and Communication. Then it goes further to analyze the immersion-yielding conditions in virtual environment from internet psychological, internet communicational and virtual aesthetic point of views.This article dissects immersion of consumers in B2C online clothing business from both psychological and physiological point of views. Comparing with the feelings in real world, it proves that the present model doesn't satisfy the essential requirements for immersion promotion. The immersion needed to attract the online consumers is seriously missing which badly hurts the e-commerce clothing trade.From both technical and artistic standpoints, it comes to a conclusion with its promotional strategies to improve the consuming index of our netizen on account of the insufficiency. Technically, by using modern display technique, simulation technique, interactive technique, etc, we can create a virtual environment with strong immersion. Artistically, by creating immersional aesthetic feelings, we can enhance the immersion of the users. Making use of them we can change the current situation and give an impetus to the online clothing trade business. Finally, this article prospects on the future of this new B2C e-commerce clothing trade platform.