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The Status And Strategy For The Promotion And Marketing Of Mobotec And His Technology In China

Posted on:2011-02-06Degree:MasterType:Thesis
Country:ChinaCandidate:H Q ZhouFull Text:PDF
GTID:2189330338477697Subject:MBA
Abstract/Summary:PDF Full Text Request
With the rapid economic development, environmental and economic conflictsbetween the increasingly prominent to the expense of destroying the environment foreconomic development, more and more serious negative impact, the greenhouse effect,dust storms, glacial melting and so is not only a series of environmental problems hasbeen harmful to economic development, more serious social security, life safety havebeen severely affected. All in the face of global environmental problems, how toprotect the environment has become a global hot spot, is also affecting the nationaldevelopment plan.China's environmental protection began relatively backward western countries,although in recent years greater efforts to catch up in technology research anddevelopment, regulation have made great progress the way, and developed Westerncountries, but still have some distance. So in many areas of technology or rely onimports. Technology trade in the foreign trade gradually increase the proportion ofhow to import technology from simple digestion and absorption until the technologyinto their system? Introduction of the technology need to address an important issue.As a foreign party, how to quickly integrate into the local market? How to enter themarket system? Similarly, the problems facing the enterprise. Based on the Mobotecdevelopment process in China, foreign companies enter the Chinese market to identifythe problems encountered, analyze and study the reasons, given the development ofmeasures and ideas. Similarly, analysis by the company, draw domestic enterprisesand functions of the pros and cons of points, use cases, data, charts and other analysismethods, find out the root.By studying the following conclusions: thermal power industry's environmentalmarket prospects enormous environmental technology intensity of competition;foreign companies as long as the positioning accuracy, the development prospects inthe Chinese market is worth looking forward to; state-owned enterprises and privateenterprises also have the opportunity to participate in the future now that to theenvironmental cause; foreign companies still face major problems from the functionaldepartments of the potential protection rules; state-owned enterprises and privateenterprises need to accelerate technological upgrading, get rid of "protected" the roleof the label; Mobotec company's localization The building is highly effective; functional change of thinking on the role of the market leading an active and visible,but steps need to let go. Government departments, domestic enterprises and foreignenterprises to work together to speed up the construction of the local market and theimprovement of industrial structure and upgrade its level before they can build a winwinmarket, can also be driven by national environmental policies to betterdevelopment. Mobotec company hopes to "12 5" program to achieve newbreakthroughs.
Keywords/Search Tags:Environmental, Popularize technology, Thermal power industry, Localization construction
PDF Full Text Request
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