| It is currently the common request of the development of city's public water supply that to establish a city public firm of sustainable development which has effective operation, high quality service, proper cost and superior quality.City's public water supply is preceded infrastructure, which belongs to public resource industry. Therefore, the industry impacts on city's economic development and resident's life. For a long time, city's water supplier is arranged by the government, separately managed by department and operated by enterprise units and public institution because of its commonweal and natural monopoly. Its running and development is directly restrained by government's multiple interventions. On the one hand, the intervention leads to corporation's inefficiency, on the other hand, it leads to the lack of government's supervision. The market-oriented reform of city's water supply must be enforced with marketization of our city's water supply improving continuously and all sectors of the community's voice of monopolized industry's increasing transparency and improving quality of service is strengthening continually. To discuss the market operation route of city's water supply, this article takes the city's water supply industry of Hangzhou for example, which has representative and actual meaning to studying both marketization and industrialization of the whole city's water supply industry.This article synthetically analyzes threaten, chance, advantage and disadvantage faced to development of the city's water supply of Hangzhou from external to internal environment of the industry by means of comparing with market-oriented reform's case of water supply industry at home and abroad and making use of the SWOT analytic procedure and combining the history and reality of city's water supply of Hangzhou, mentions diversified modes of franchise and interest, which is based on enhancing corporation operating efficiency, guaranteeing interests of the general public and achieving sustainable development of city's water supply, namely: the modes of interest diversified, separation of proprietary rights from management rights, separation of proprietary rights from industrial supervision and separation of water price from franchise profit. To avoid the lack of preceding and public property of water supply industry after the marketization, the article pertinently puts forward government regulation system focused on construction programme of water supply, enacting laws and regulations, supervising quality and service of products, ensuring public security and water pricing mechanism aimed at protecting water resource and environment, promoting the advance of business efficiency and ensuring self-development of water supply. Besides, we have investigated and discussed the purpose, sense, avenue and importance of the industry's interest diversification. With the exploration and discussion of market-oriented modes of city's water supply in Hangzhou, we discover that it's also available to realize marketing competition of water supply which is a natural monopolized industry, boost industrial management efficiency and update product quality, service level and security forces of city's water supply if introducing franchise system of operating management and building and consummating regulated industry regulatory system. It is an effective method of according with character of water supply industry as well. |