Research On Sales Mode And Management Improvement Of X Garment Chain Company

In recent years, despite the apparel retail sales in year after year, but more and more clothing dealers, retailers are moving forward with difficulty. The reason, on the one hand the apparel retail market competition after years of baptism, the industry is becoming more market gradually matured into the industry cycles; the other hand, as foreign capital in China's rapid expansion, China's apparel retail industry is facing more intense international competition. In this context, given the chain's sales model that has reduced transaction costs, economies of scale to obtain, the advantages of a wide range of brand communication, clothing chain sales model into retail clothing enterprises to improve profit margins and the strategic choice for sustainable development. Therefore, the clothing chain to improve its sales model to enhance sales management capabilities must be the core competitive edge apparel retailers to create the key issues.X apparel retail clothing chain profit companies face the test of time, seek to establish chain sales mode. However, X company sales model and sales management, there is a single model, the lack of long-term planning, philosophy and management capacity behind high staff turnover and other issues. To this end, the paper chain of five parts of the company improved sales model and sales management capability. The second part of the first papers to establish a thesis topic and logical framework based on the description of the chain's basic theory and business practice and successful experience. The third part will focus on analysis of company sales model and sales management chain of the existing problems and causes. On this basis, the paper chain of the fourth part of the company's sales model and sales management optimization strategies to enhance strategy and successful implementation of development strategies to establish a security system. The final part of the paper is sorted out to sort out the basic conclusions and follow-up study.Articles by qualitative and quantitative analysis and case method of dissection, followed ask questions, analyze problems, to solve the problem of logic design to improve the company's sales model and sales chain management to enhance the path of the proposed company should be based on dealer choice, shop design management, chain of incentives and brand promotion strategy and improvements to enhance the appropriate internal performance, staff training, corporate culture and other support strategies.Paper on the issue X clothing chain analysis and design of management strategies, will further standardize and optimize the company's sales model and its management, so as to improve channel efficiency and increase channels of assets, the purpose of enhancing the competitiveness of channels to provide important decision-making. Meanwhile, the paper for the clothing chain's typical enterprise research findings will also have a clothing distribution channel for construction of enterprise application guidance value.