The Risk Control Of GJ Advertising Company

GJ is a company to provide outdoor media for the main business of the medium-sized professional advertising companies, After ten years of development, companies has grew out edge in the field of regional industry, but with the advertising industry Increasingly fierce competition between large multinational advertising companies to enter, the rise of new media and consumer are maturing, advertising companies have increased the pressure to survive, in order to earn more with domestic and foreign counterparts Large market share and expansion strategy has been implemented for the rapid expansion in the advertising businesses in the Words, how to effectively identify and control risks is the business successful expansion of the fundamental guarantee. With Time, as China's rapid economic development, the expansion of our advertising business into a new phase Segment, thus expanding the research on the risk of great practical significance.Firstly, according to business expansion and risk control theory theory GJ advertising companies in the development of practical application of the status quo situation, the scale of proposed expansion of research in the advertising business risk analysis and countermeasures research on the subject. According to expansion of business scale expansion theory that outdoor advertising is the universal law of business development. Based on risk management theory suggests the outdoor advertising business general theory of risk management. Secondly, the macroeconomic environment and Xian, from regional competition in the advertising industry trend analysis of these two aspects of its external competitive environment, and to summarize key external risk factors:From the company innovation, management, human resources and financial management of its internal environment, and summarized the key internal risk factors, combined with our large-scale outdoor advertising company operating the expansion of the actual situation, GJ outdoor advertising companies on expansion in the size of the risk factors were classified, and then summarized in the GJ scale expansion of this phase of advertising the existence of the policy risk, operational risk, financial risk and the risk characteristics of human resources and causes, Then made the business expansion of outdoor advertising business risk control measures and outdoor advertising companies for business expansion in the four main categories of risk of having the appropriate countermeasures.Finally, the expansion of advertising in GJ risk analysis and countermeasures, hoping for the GJ scale expansion stage companies in the business practice and future development of useful help, and hope for the medium-sized companies like GJ outdoor advertising companies in the expanding the scale of the development of useful lessons.